Digital Marketing Executive in Kochi

We are seeking a skilled and dynamic Digital Marketing Executive to join our team. As a Digital Marketing Executive, you will play a crucial role in creating, implementing, and managing digital marketing campaigns that drive brand awareness, engagement, and lead generation. The ideal candidate should possess hands-on experience, creativity, analytical skills, and a deep understanding of digital marketing strategies and tactics.

Responsibilities:

• Campaign Planning: Develop comprehensive digital marketing strategies aligned with business goals, target audience, and marketing objectives.
• Execution: Execute end-to-end digital marketing campaigns across various channels, including social media, email, search engine marketing (SEM), and content marketing.
• Content Creation: Create engaging and persuasive content for different digital platforms, tailored to the target audience.
• Data Analysis: Monitor and analyze campaign performance metrics, track key performance indicators (KPIs), and provide insights for continuous improvement.
• SEO and SEM: Optimize content and websites for search engines (SEO) and manage search engine marketing (SEM) campaigns.
• Social Media Management: Manage social media accounts, create content calendars, and engage with the audience to foster brand awareness and engagement.
• Email Marketing: Plan and execute email marketing campaigns, including designing templates, segmenting lists, and analyzing results.
• Analytics and Reporting: Prepare regular reports on digital marketing campaign performance, identifying trends and suggesting strategies for improvement.
• A/B Testing: Conduct A/B tests on different elements of campaigns to optimize performance and conversion rates.
• Market Research: Stay updated with the latest trends, tools, and best practices in digital marketing to ensure a competitive edge.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven hands-on experience of 2-3 years in digital marketing strategies and tactics.
• In-depth understanding of digital marketing channels, including social media, SEO, SEM, email marketing, and content marketing.
• Creative thinking and the ability to generate innovative campaign ideas.
• Analytical skills to interpret data and derive actionable insights.
• Familiarity with digital marketing tools and platforms, such as Google Analytics, Google Ads, social media management tools, and email marketing software.
• Excellent written and verbal communication skills.
• Result-oriented mindset with the ability to drive campaigns to meet predefined KPIs.
• Ability to work both independently and collaboratively in a team environment.
• Strong organizational skills to manage multiple campaigns and deadlines.