Manager – Brand Development in Kozhikode

We are seeking a dynamic and strategic Manager of Brand Development to lead our marketing efforts and contribute to the growth and success of our company. The ideal candidate should have a Bachelor’s degree or equivalent practical experience, 2-5 years of hands-on experience in marketing and brand management, and profound expertise in marketing and brand development. The Manager of Brand Development will be responsible for formulating marketing plans, executing marketing strategies, developing product packaging, leading a marketing team, overseeing events and engagements, and conducting brand audits and competitor analysis.

Responsibilities:

• Formulate a comprehensive marketing plan that aligns with the company’s goals and objectives.
• Develop strategies to promote brand awareness and drive customer engagement.
• Efficiently execute the marketing plan, ensuring timely and effective implementation of marketing strategies.
• Monitor and measure the effectiveness of marketing campaigns.
• Coordinate the development of product packaging that is appealing, on-brand, and communicates product value effectively.
• Establish and nurture a dynamic marketing team.
• Provide guidance, mentorship, and support to team members to ensure success.
• Oversee meet-ups, events, and in-person engagements to build and strengthen customer relationships.
• Ensure that in-person interactions align with the brand’s values and messaging.
• Conduct thorough brand audits to evaluate brand positioning, messaging, and consistency.
• Perform competitor analysis to identify opportunities and threats in the market.

Requirements:

• A Bachelor’s degree or equivalent practical experience.
• 2-5 years of hands-on experience in marketing and brand management.
• Profound expertise in marketing and brand development.
• Demonstrated ability to lead and manage teams effectively.
• In-depth knowledge of relevant digital platforms for marketing.
• A strategic thinker with a passion for branding and marketing.