Brand Manager in Kochi

We are seeking an experienced and dynamic Brand Manager to lead our brand strategy and development initiatives. The ideal candidate should have a Master’s degree in Marketing or a related field and at least 7 years of proven experience in brand management. The Brand Manager will play a crucial role in defining and executing brand strategies, ensuring consistency, and driving brand equity.

Responsibilities:

• Develop and implement comprehensive brand strategies aligned with overall business objectives.
• Conduct market research to identify trends, competitors, and opportunities for brand positioning.
• Collaborate with cross-functional teams to ensure the integration of brand strategy into all aspects of the business.
• Define and communicate the brand’s positioning, values, and unique selling propositions.
• Develop compelling messaging and creative content for various marketing channels.
• Ensure consistency in brand messaging across all touchpoints.
• Plan, execute, and analyze integrated marketing campaigns to promote brand initiatives.
• Collaborate with creative teams to develop marketing collateral, advertising materials, and digital content.
• Monitor and optimize campaign performance based on key performance indicators (KPIs).
• Identify and establish strategic partnerships to enhance brand visibility and reach new audiences.
• Negotiate and manage relationships with external partners, influencers, and sponsors.
• Leverage collaborations to create mutually beneficial marketing opportunities.
• Oversee the company’s social media strategy, ensuring alignment with brand objectives.
• Coordinate with the digital marketing team to create engaging content for various social media platforms.
• Monitor social media trends and analyze performance metrics to optimize content.
• Develop and maintain brand guidelines to ensure consistency across the organization.
• Educate and enforce brand guidelines internally and externally.
• Conduct regular audits to ensure compliance with brand standards.
• Manage and allocate the marketing budget effectively to achieve maximum return on investment (ROI).
• Track expenses, analyze variances, and make data-driven recommendations for budget optimization.

Requirements:

• Master’s degree in Marketing, Business, or a related field.
• 7+ years of experience in brand management.
• Strong understanding of market trends, consumer behavior, and the competitive landscape.
• Excellent written and verbal communication skills.
• Creative thinker with the ability to generate innovative ideas.
• Strong project management and organizational skills.
• Experience with social media management and digital marketing.
• Proficient in using marketing tools and analytics to measure campaign performance.
• Ability to collaborate effectively with cross-functional teams.