The Marketing Manager is responsible for developing, monitoring, and implementing the marketing plan of responsible products with respect to product mix, market segments, promotions and advertising, new product development and project management, as well as recommending the activities to the sales team in order to achieve marketing objectives.
Responsibilities:
Develop comprehensive marketing strategies to drive brand awareness, increase market share, and achieve sales targets.
Conduct market research to identify opportunities and consumer preferences.
Analyze competitor activities and market trends to stay ahead of the competition.
Collaborate with product development teams to identify market needs and develop new products or improve existing ones.
Oversee the entire product lifecycle, from conceptualization to launch and beyond.
Manage brand positioning and messaging to ensure consistency across all marketing channels.
Develop brand campaigns and promotional activities to enhance brand visibility and equity.
Monitor brand performance and consumer feedback to make data-driven decisions.
Plan and execute marketing campaigns across various channels, including traditional media, digital platforms, and in-store promotions.
Coordinate with advertising agencies and media partners to optimize campaign effectiveness.
Lead and mentor the marketing team, providing guidance and support to achieve departmental objectives.
Delegate tasks and responsibilities effectively, ensuring efficient workflow and collaboration.
Develop and manage the marketing budget, allocating resources effectively to maximize ROI.
Monitor expenses and track campaign performance against budgetary targets.
Collaborate with cross-functional teams, including sales, product development, and finance, to align marketing activities with overall business goals.
Communicate marketing initiatives and provide regular updates to senior management.
Requirements:
Bachelor’s degree in Marketing, Business Administration, or a related field.
Total of 15 years of professional experience.
10+ years of experience specifically in the Fast-Moving Consumer Goods (FMCG) industry.
Expertise in developing and executing marketing strategies for FMCG products.
In-depth knowledge of market trends, consumer behavior, and competitor analysis in the FMCG sector.
Proven track record of successful product launches and brand campaigns.
Strong leadership and team management skills.
Excellent communication and interpersonal abilities.
Analytical mindset with the ability to interpret data and make strategic decisions.
Creativity and innovation in developing marketing initiatives.
Familiarity with digital marketing platforms and techniques.
Budget management skills and understanding of financial principles.