Job Category: Brand Development
Job Type: Full Time
Job Location: Ernakulam
Qualification: Graduation
Experience: 7 Years
Salary: 70000 - 80000
We are seeking an experienced and dynamic Brand Manager to lead our brand strategy and development initiatives. The ideal candidate should have a Master’s degree in Marketing or a related field and at least 7 years of proven experience in brand management. The Brand Manager will play a crucial role in defining and executing brand strategies, ensuring consistency, and driving brand equity.
Responsibilities:
- Develop and implement comprehensive brand strategies aligned with overall business objectives.
- Conduct market research to identify trends, competitors, and opportunities for brand positioning.
- Collaborate with cross-functional teams to ensure the integration of brand strategy into all aspects of the business.
- Define and communicate the brand’s positioning, values, and unique selling propositions.
- Develop compelling messaging and creative content for various marketing channels.
- Ensure consistency in brand messaging across all touchpoints.
- Plan, execute, and analyze integrated marketing campaigns to promote brand initiatives.
- Collaborate with creative teams to develop marketing collateral, advertising materials, and digital content.
- Monitor and optimize campaign performance based on key performance indicators (KPIs).
- Identify and establish strategic partnerships to enhance brand visibility and reach new audiences.
- Negotiate and manage relationships with external partners, influencers, and sponsors.
- Leverage collaborations to create mutually beneficial marketing opportunities.
- Oversee the company’s social media strategy, ensuring alignment with brand objectives.
- Coordinate with the digital marketing team to create engaging content for various social media platforms.
- Monitor social media trends and analyze performance metrics to optimize content.
- Develop and maintain brand guidelines to ensure consistency across the organization.
- Educate and enforce brand guidelines internally and externally.
- Conduct regular audits to ensure compliance with brand standards.
- Manage and allocate the marketing budget effectively to achieve maximum return on investment (ROI).
- Track expenses, analyze variances, and make data-driven recommendations for budget optimization.
Requirements:
- Master’s degree in Marketing, Business, or a related field.
- 7+ years of experience in brand management.
- Strong understanding of market trends, consumer behavior, and the competitive landscape.
- Excellent written and verbal communication skills.
- Creative thinker with the ability to generate innovative ideas.
- Strong project management and organizational skills.
- Experience with social media management and digital marketing.
- Proficient in using marketing tools and analytics to measure campaign performance.
- Ability to collaborate effectively with cross-functional teams.