Brand Marketing Manager in Kochi

As a Brand Marketing Manager, you will play a pivotal role in shaping and enhancing our brand presence. We are seeking an experienced professional with a proven track record in brand management.

Responsibilities:

• Develop and implement comprehensive brand strategies to drive brand awareness, loyalty, and equity.
• Collaborate with cross-functional teams to align brand strategy with overall business objectives.
• Conduct market research to identify trends, competitors, and opportunities for brand positioning.
• Define and communicate the brand’s positioning, values, and unique selling propositions.
• Develop compelling messaging and creative content that resonates with target audiences.
• Ensure consistency in brand messaging across all channels and touchpoints.
• Plan, execute, and analyze integrated marketing campaigns to promote brand initiatives.
• Collaborate with creative teams to develop marketing collateral, advertising materials, and digital content.
• Monitor and optimize campaign performance based on KPIs.
• Identify and establish strategic partnerships to enhance brand visibility and reach new audiences.
• Negotiate and manage relationships with external partners, influencers, and sponsors.
• Leverage collaborations to create mutually beneficial marketing opportunities.
• Oversee the company’s social media strategy, ensuring alignment with brand objectives.
• Coordinate with the digital marketing team to create and curate engaging content for various social media platforms.
• Monitor social media trends and analyze performance metrics to optimize content.
• Develop and maintain brand guidelines to ensure consistency in branding across the organization.
• Educate and enforce brand guidelines internally and externally.
• Conduct regular audits to ensure compliance with brand standards.
• Manage and allocate the marketing budget effectively to achieve maximum ROI.
• Track expenses, analyze variances, and make data-driven recommendations for budget optimization.

Requirements:

• Master’s degree in Marketing, Business, or a related field.
• Proven experience (7+ years) in brand management, demonstrating success in developing and implementing brand strategies.
• Strong understanding of market trends, consumer behavior, and the competitive landscape.
• Excellent written and verbal communication skills.
• Creative thinker with the ability to generate innovative ideas.
• Strong project management and organizational skills.
• Experience with social media management and digital marketing.
• Proficiency in using marketing tools and analytics to measure campaign performance.
• Ability to collaborate effectively with cross-functional teams.