Branding officer in Kochi

We are seeking an experienced and dynamic female Branding Officer to lead our brand strategy and development initiatives. The ideal candidate should have a degree. The Branding Officer will play a crucial role in defining and executing brand strategies, ensuring consistency, and driving brand equity.

Responsibilities:

• Develop and implement branding strategies to enhance the company’s market presence.
• Ensure consistency in brand messaging across all channels.
• Engage in sales activities, contributing 30% to sales efforts.
• Collaborate with the sales team to align branding strategies with sales goals.
• Conduct telecalling activities to promote the brand and engage with customers.
• Collect feedback and insights from customer interactions.
• Execute digital marketing campaigns to increase brand visibility.
• Manage social media accounts, including Facebook and Instagram.
• Manage and update the company’s website to reflect current branding and promotional activities.
• Ensure a seamless online customer experience.
• Create marketing collateral for both online and offline channels.
• Monitor and optimize digital content for maximum engagement.
• Stay informed about industry trends and competitor activities.
• Conduct market research to identify opportunities for branding improvement.
• Effectively manage the branding budget for optimal results.
• Track expenses, analyze variances, and make data-driven recommendations.
• Proactive and creative thinker with a passion for branding.
• Strong organizational and project management skills.
• Results-driven with a focus on achieving branding and sales targets.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• Strong understanding of branding principles and strategies.
• Proficiency in telecalling and customer engagement.
• Knowledge of digital marketing, including social media platforms (Facebook, Instagram).
• Website handling skills for social media platforms.
• Excellent communication and interpersonal skills.