Digital Marketing & SEO specialist in Kochi

We are excited to welcome a skilled and motivated Digital Marketing & SEO Specialist to our dynamic marketing team. With 3-5 years of experience, the ideal candidate will possess a strong background in devising effective digital marketing strategies and implementing SEO techniques that result in improved organic traffic and enhanced search engine rankings. This role calls for a creative thinker who can collaborate seamlessly, stay abreast of industry trends, and execute data-drive n strategies to elevate our online presence.

Responsibilities:

• Develop and implement comprehensive SEO strategies to elevate organic search rankings and drive targeted traffic to our website.
• Conduct thorough keyword research and analysis to identify high-potential keywords for optimization.
• Monitor and analyze website performance using SEO tools and analytics platforms.
• Offer recommendations for on-page and off-page optimization to amplify website visibility.
• Content Optimization:
• Collaborate closely with content creators to ensure all website content is optimized for search engines and user engagement.
• Review and edit content to align with SEO best practices, including meta tags, headers, and keyword density.
• Stay updated with the latest SEO trends and Google algorithm updates to adapt strategies effectively.
• Technical SEO:
• Regularly conduct website audits to identify technical issues that might impact search engine rankings, such as broken links, site speed, and mobile-friendliness.
• Implement technical optimizations to enhance website performance and user experience.
• Link Building:
• Formulate and execute a robust link-building strategy to acquire high-quality backlinks from authoritative and relevant websites.
• Identify outreach opportunities and cultivate relationships with potential link partners.
• Analytics and Reporting:
• Monitor website traffic, keyword rankings, and other pertinent metrics using tools like Google Analytics, Google Search Console, Moz, SEMrush, etc.
• Develop regular reports to track the progress of SEO campaigns and furnish valuable insights to stakeholders.

• Collaboration:
• Foster close collaboration with content, social media, and design teams to ensure alignment of digital marketing efforts and the creation of integrated campaigns.
• Provide guidance on SEO best practices to cross-functional teams.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Demonstrable experience in digital marketing and SEO roles.
• Profound understanding of SEO principles, techniques, and best practices.
• Familiarity with SEO tools such as Google Analytics, Google Search Console, Moz, SEMrush, etc.
• Strong analytical skills and the ability to derive insights from data to make informed decisions.
• Excellent written and verbal communication skills.
• Creative mindset with the capability to generate innovative ideas for digital campaigns.
• Up-to-date with the latest trends and advancements in digital marketing and SEO.