Digital Marketing Specialist in Kannur

We are seeking an experienced Digital Marketing Specialist to lead and execute marketing strategies that align with our organizational objectives. The ideal candidate should have a minimum of 2 years of experience in digital marketing and a deep understanding of both online and offline marketing channels. This role involves managing marketing, advertising, and promotional activities, with a focus on online and new media platforms, social media, SEM/SEO, and brand awareness. The Digital Marketing Specialist should possess excellent analytical, creative, and communication skills and stay up-to-date with the latest trends and technologies in digital marketing.

Responsibilities:

• Develop, establish, and maintain marketing strategies to achieve organizational goals and objectives.
• Plan and execute marketing campaigns that encompass online and offline channels.
• Execute online marketing initiatives, including email marketing, social media marketing, website management, SEM/SEO, and drip marketing.
• Develop and implement SEM and SEO strategies to improve search engine rankings and online visibility.
• Manage various social media platforms and campaigns.
• Implement best practices for social media marketing, including content creation and engagement strategies.
• Utilize website analytics tools to track and analyze website traffic and user behavior.
• Make data-driven decisions to optimize website performance and user experience.
• Work on brand awareness initiatives to enhance the organization’s presence in the market.
• Create and promote compelling brand narratives across different channels.
• Develop creative marketing materials, content, and campaigns to engage and captivate the target audience.
• Stay ahead of industry trends and leverage emerging technologies for marketing purposes.
• Analyze marketing data and campaign performance to evaluate effectiveness and make improvements.
• Monitor key performance indicators (KPIs) and report on marketing ROI.
• Collaborate with cross-functional teams to ensure marketing efforts align with overall business strategies.
• Communicate marketing plans and results effectively to stakeholders.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 2 years of experience in digital marketing, including online and offline channels.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms.
• Strong knowledge of various social media platforms and best practices.
• Excellent analytical skills with the ability to interpret data and make informed decisions.
• Highly creative with a keen eye for design and content creation.
• Outstanding communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Up-to-date knowledge of the latest trends and technologies in digital marketing.
• Relevant certifications in digital marketing are a plus