A Digital Marketing Specialist is responsible for helping maintain a brand by working on marketing campaigns. Their duties include performing market research, strategizing with other marketing professionals and creating content to aid in the success of marketing campaigns
Responsibilities:
Develop, establish, and maintain marketing strategies to meet organizational objectives.
Demonstrate effective management of marketing, advertising, and promotional activities.
Execute online and offline marketing initiatives.
Integrate online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development, brand awareness, and drip marketing initiatives.
Demonstrate in-depth knowledge of various social media platforms.
Implement best practices in social media marketing.
Showcase high creativity combined with excellent analytical abilities.
Utilize analytical skills to measure and report on the performance of digital marketing campaigns.
Possess outstanding communication and interpersonal skills.
Stay up-to-date on the latest trends and technologies in digital marketing.
Requirements:
Bachelor’s degree in Marketing, Business, or a related field.
Proven experience as a Digital Marketing Specialist or similar role.
Strong understanding of marketing principles.
Proficient in the use of various digital marketing tools.
Experience in developing and managing SEM/SEO strategies.
Familiarity with website analytics tools.
Highly creative with excellent analytical abilities.
Outstanding communication and interpersonal skills.
Up-to-date on the latest trends and technologies in digital marketing.