Senior SEO in Kochi

We are seeking a seasoned Senior SEO professional to lead and manage all aspects of search engine optimization and marketing activities. As a Senior SEO, you will be responsible for developing and executing comprehensive SEO strategies, overseeing content optimization, managing SEM campaigns, and staying updated with the latest industry trends. Your expertise will drive organic search rankings, enhance website performance, and maximize ROI through effective search engine marketing efforts.

Responsibilities:

• SEO Strategy and Management: Develop and execute SEO strategies, including content strategy, link building, and keyword optimization, to improve rankings on major search engines.
• SEM Campaigns: Manage and optimize SEM campaigns on Google, Yahoo, and Bing to ensure maximum ROI and visibility.
• Stay Updated: Keep abreast of the latest trends and best practices in SEO and content marketing, implementing effective strategies for websites.
• Performance Analysis: Monitor and analyze content performance metrics, such as organic traffic, engagement, conversions, and keyword rankings.
• Content Optimization: Develop and implement strategies to optimize content for search engine visibility and user experience.
• Reporting: Provide regular reports on content performance, offering key insights and recommendations for improvement.
• Team Management: Ensure team members understand their roles and expectations, fostering collaboration and growth.
• Content Calendars: Manage content calendars and deadlines, ensuring the timely delivery of content assets.
• Keyword Research: Perform continuous keyword discovery, expansion, and optimization to drive targeted traffic.
• SEO Recommendations: Research and implement SEO recommendations, working with the development team to ensure proper implementation.
• Website Optimization: Optimize website architecture, content, linking, and other factors to improve SEO positions for target keywords.
• HTML Knowledge: Possess basic knowledge of HTML to facilitate effective SEO implementation.
• Client Interaction: Discuss with clients to understand their business requirements and tailor strategies accordingly.
• Google Ads Campaigns: Create and optimize targeted Google Ads campaigns to enhance online visibility.
• Explore New Platforms: Identify and leverage new advertising platforms to expand reach and impact.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience of 5-8 years in SEO and SEM, with a track record of successful campaigns.
• In-depth knowledge of search engine algorithms, ranking factors, and best practices.
• Proficiency in managing SEM campaigns on Google, Yahoo, and Bing.
• Analytical mindset with the ability to interpret data and drive data-driven decisions.
• Strong understanding of content marketing principles and strategies.
• Excellent communication skills and the ability to collaborate with cross-functional teams.
• Leadership skills to manage and guide team members effectively.
• Familiarity with HTML and website development.
• Proficiency in using SEO tools and analytics platforms.
• Experience with Google Ads campaign creation and optimization.
• Strategic thinking and the ability to adapt to changing algorithms and trends.
• Strong project management skills and attention to detail.